Project: Brand Identity
Handcrafted burgers & sandwiches in Milwaukees first food truck park! The concept was named after Edwidene "Eddie" Fontelle, the mother of one of Freshfin's founding partners. "She was really into cooking and bringing people together around food". The Fontelle's menu will feature a healthy selection of burgers and sandwiches, along with loaded fries and sides. "Our focus is on keeping things fresh and housemade," says Fontelle's General Manager Jack Shuber. "But I'm really excited about the global fusion aspect of the concept. We're really bringing so many different flavors together."